The Context
The Context
WeMediaLabs has developed a new advertising media platform that combines Geofencing with Augmented Reality and Mixed Reality
Geofenced Spatial Advertising
(GSA)
Geofenced Spatial Advertising
(GSA)
GSA delivers highly engaging advertising campaigns and experiences, only accessible by people in the targeted locations.
In-venue Spatial Advertising combines Geofencing with Mixed Reality (AR) to deliver highly engaging advertising campaigns and experiences, only accessible by people in the targeted locations.
Audiences are front and center
Audiences are front and center
Content is placed 360° around the audience enabling high value 1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
Ads are placed 360° around the audience enabling high value 1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
Ads are placed 360° around the audience enabling high value
1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
Advertising that always engages
Advertising that always engages
GSA supports all types of media and interactions allowing for the richest experiences between brands and audiences.
GSA supports all types of media and interactions allowing for the richest experiences between brands and audiences.
Targeting that never misses
Targeting that never misses
Unlike with social media platforms that use interest-based targeting, with GSA 100% of the people reached will be 100% of the people targeted.
King of the Court
The idea
To geo-target selected public basketball courts around the country and deploy an AR basketball game (KOFC) that can only be played at those locations.
Users will get rewarded with virtual Ultra coins exchangeable for real world products, discounts and offers.
Every week, people on top of the leaderboard will get exclusive prizes.
The game UI, mechanics and ranking system are fully customizable and can be adapted to the brand's identity.
King of the Court
The idea
To geo-target selected public basketball courts around the country and deploy an AR basketball game (KOFC) that can only be played at those locations.
Users will get rewarded with virtual Ultra coins exchangeable for real world products, discounts and offers.
Every week, people on top of the leaderboard will get exclusive prizes.
King of the Court
The idea
To geo-target selected public basketball courts around the country and deploy an AR basketball game (KOFC) that can only be played at those locations.
Users will get rewarded with virtual Ultra coins exchangeable for real world products, discounts and offers.
Every week, people on top of the leaderboard will get exclusive prizes.
The game UI, mechanics and ranking system are fully customizable and can be adapted to the brand's identity.
King of the Court
The idea
To geo-target selected public basketball courts around the country and deploy an AR basketball game (KOFC) that can only be played at those locations.
Users will get rewarded with virtual Ultra coins exchangeable for real world products, discounts and offers.
Every week, people on top of the leaderboard will get exclusive prizes.
The game UI, mechanics and ranking system are fully customizable and can be adapted to the brand's identity.
Game Day
The idea
To geo-target all NBA arenas during Game Day and deploy GSA.
The content deployed would include the game KOTC, traditional advertising, virtual access to the team's locker room, product locator, virtual Ultra coins exclusive offers and discounts, etc…
Rewards can be tailored to the location.
From access to the Michelob Ultra Club, next game tickets, taking the game ball home, meet and greets… to smaller things like discounts at food vendors inside the venue.
Game Day
The idea
To geo-target all NBA arenas during Game Day and deploy GSA.
The content deployed would include the game KOTC, traditional advertising, virtual access to the team's locker room, product locator, virtual Ultra coins, exclusive offers and discounts, etc…
Rewards can be tailored to the location.
From access to the Michelob Ultra Club, next game tickets, taking the game ball home, meet and greets… to smaller things like discounts at food vendors inside the venue.
Game Day
The idea
To geo-target all NBA arenas during Game Day and deploy GSA.
The content deployed would include the game KOTC, traditional advertising, virtual access to the team's locker room, product locator, virtual Ultra coins exclusive offers and discounts, etc…
Rewards can be tailored to the location.
From access to the Michelob Ultra Club, next game tickets, taking the game ball home, meet and greets… to smaller things like discounts at food vendors inside the venue.