The Context
The Context
WeMediaLabs has developed a new advertising media platform that provides operators of high traffic locations such sport events, airports, universities and malls with a new revenue stream.
Geofenced Spatial Advertising
(GSA)
Geofenced Spatial Advertising
(GSA)
GSA combines Geofencing with Mixed Reality (AR) to deliver highly engaging advertising campaigns and experiences, only accessible by people in the targeted locations.
In-venue Spatial Advertising combines Geofencing with Mixed Reality (AR) to deliver highly engaging advertising campaigns and experiences, only accessible by people in the targeted locations.
Audiences are front and center
Audiences are front and center
Ads are placed 360° around the audience enabling high value 1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
Ads are placed 360° around the audience enabling high value
1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
Ads are placed 360° around the audience enabling high value 1-on-1 engagements.
Audiences are incentivized with exclusive prizes, offers and virtual coins.
WeAR app. Our delivery platform.
All campaigns are delivered via our dedicated app.
See below a non commercial demo test conducted at Changi airport
during the F1 Grand Prix weekend.
Go to WeAR demo site
WeAR app. Our delivery platform.
All campaigns are delivered via our dedicated app.
See below a non commercial demo test conducted at Changi airport
during the F1 Grand Prix weekend.
Go to WeAR demo site
WeAR app. Our delivery platform.
All campaigns are delivered via our dedicated app.
See below a non commercial demo test conducted at Changi airport
during the F1 Grand Prix weekend
Go to WeAR demo site
How it works
How it works
WeMedialabs partners with high traffic venues to create, schedule and deliver GSA at those locations.
WeMedialabs and its partners split the revenue generated 30/70
WeMedialabs partners with high traffic venues to create, schedule and deliver GSA at those locations.
WeMedialabs and its partners split the revenue generated 30/70
WeMediaLabs Ad Networks
(WAN)
WeMediaLabs Ad Networks
(WAN)
What happens when a partner's traffic is diluted over hundreds or even thousands of locations and across multiple geographies?
WeMediaLabs creates a network for that partner, effectively aggregating all its traffic.
What happens when a partner's traffic is diluted over hundreds or even thousands of locations and across multiple geographies?
WeMediaLabs creates a network for that partner, effectively aggregating all its traffic.
Targeting that never misses
Targeting that never misses
Unlike with social media platforms that use interest-based targeting, with GSA 100% of the people reached will be 100% of the people targeted.
Advertising that always engages
Advertising that always engages
GSA supports all types of media and interactions allowing for the richest experiences between brands and audiences.
GSA supports all types of media and interactions allowing for the richest experiences between brands and audiences.
Two different models
Two different models
Depending on the type of location or whether GSA will be deployed at an event, the cost for advertisers will be Fixed or CPM based.
CPM based example
CPM based example
This approach is best suited for GSA that is deployed 24/7/365
like on Airports
This approach is best suited for GSA that are deployed 24/7/365
like on Airports
Average CPM cost (FB/IG)
Average CPM cost (FB/IG)
Average CPM cost (FB/IG)
Changi Airport revenue projections
Changi Airport revenue projections
145K
145K
Daily audience
Daily audience
Daily audience
15%
15%
Daily reach
Daily reach
Daily reach
4 Exp*
4 Exp*
5 ads each
5 ads each
5 ads each
12
12
CPM
CPM
CPM
$1.9M+
$1.9M+
Yearly revenue
Yearly revenue
145K
Daily audience
22%
Daily reach
5 Exp*
5 ads each
18
CPM
$5.2M+
Yearly revenue
145K
Daily audience
22%
Daily reach
5 Exp*
5 ads each
18
CPM
$5.2M+
Yearly revenue
145K
Daily audience
22%
Daily reach
5 Exp*
5 ads each
18
CPM
$5.2M+
Yearly revenue
*(An experience is a 360 mixed reality environment where ads are placed)
Fixed price example
Fixed price example
This approach is best suited for events that are limited in time like sports events.
F1 Weekend revenue projections
F1 Weekend revenue projections
120K
Daily audience
10
F1 Teams
2
Exp* per team
US12K
Cost per Ad/day
$3.6M
Weekend revenue
120K
Daily audience
10
F1 Teams
3
Exp* per team
US12K
Cost per Ad/day
$5.4M
Weekend revenue
120K
Daily audience
10
F1 Teams
2
Exp* per team
US12K
CPA/day
$3.6M
Weekend revenue
120K
Daily audience
10
F1 Teams
3
Exp* per team
US12K
CPA/day
$5.4M
Weekend revenue
*(An experience is a 360 mixed reality environment where ads are placed. Each experience includes 5 ads)
*(An experience is a 360 mixed reality environment where ads are placed. Each experience includes 5 ads)
120K
Daily audience
10
F1 teams
2
Exp* per team
US12K
Cost per ad
$3.6M
Weekend revenue
120K
Daily audience
10
F1 teams
3
Exp* per team
US12K
Cost per ad
$5.4M
Weekend revenue