GPAs
Geo-targeted Participatory Activations
We understand that some days you need to be a pirate and some others you have to be the navy.
Whether your activation requires to hoist the Jolly Roger or not, GPAs will help you reach the people you are after.
Enhance your event by engaging and rewarding people in attendance.
Engage and reward people at any event, at any location, anywhere. Go to blog
Event Hack
During the CrossFit Games, Reebok activated the Alliant Energy Center in Madison, WI targeting the 20K people in attendance. Reebok did not have any physical presence in the event. Learn more
Global Activation
Box Challenges targets 11k CrossFit gyms in 133 countries and +6K localities with a reach of around 1.8 million people. Learn more
FAQ
How many locations can be activated at once?
There's no limit to the number of locations that can be activated at once: From every NBA arena to every public basketball court in the world. The latter will take a little longer to map...
Can any location be activated?
Yes, there are no geographical limitations.
What do you mean by "Hacking" events and locations?
One of coolest things about GPAs is that enables us to get brands (virtually) to any physical location. We can, for instance, create an activation for a brand that doesn't sponsor the World Cup, target every World Cup venue and effectively make that brand part of the event. Pretty neat, right?
Do you collaborate with ad agencies?
Absolutely! we work directly with brands and companies but we also collaborate with ad agencies and media companies. Reach out and let's work together.