Imagine picking up your favorite car magazine and coming across a stunning cover featuring the BMW M4. With con·ti·nu·i·ty, this isn’t just a static image; it’s a portal to an immersive experience. By scanning the QR code, readers are transported into a 360° mixed reality environment. They can watch the latest M4 TV commercial and interact with a 3D model of the car. With a simple tap, they can download the model, bringing the M4 into their own space to explore it as if it were parked right in front of them.

Scan the QR code to experience it for yourself.